Denica has combined her deep knowledge of economics with an understanding of culture’s ability to create trust to found SukhhaCitta, a social enterprise that connects textile artisans in rural villages across Indonesia with a global market. Denica has pioneered a new transparency standard: #MadeRight — a promise that any fabric sold by SukkhaCitta is made by artisans making a living wage, is environmentally sustainable, and supports a traditional cultural practice.

Her work joins two seemingly unrelated sectors: manufacturing and culture. It echoes the kind of exchange that Fitzgerald celebrated, that we hear in Bach, and that ecologists have long understood as the “edge effect” — that where two ecosystems meet, where there is least density of life, that’s where the most new life forms exist. Denica’s work is a “cultural edge effect,” creating new connections between people and ideas. And it’s the kind of work that I see over and over again, “venture cultural capitalism,” work defined by trust, truth, and service.

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